Professional Bio
My name is Pedro Pellicano, but most people call me Pellicano. I am a Senior Designer with 13 years of experience in the industry, specializing in web design. Over the years, my work has revolved around graphic/editorial design, eCommerce design, branding, advertising, and social media. I am a curious, perfectionist, and persistent person, and I have a genuine passion for Webflow, HTML, and CSS. In my free time, I enjoy playing video games (Nintendo fan), watching videos, reading books, and listening to podcasts.
Featured References
Employment History
FullStack Labs May 2021 - Present
Senior Product Designer
opellicano November 2015 - May 2021
I was the Head Designer at opellicano, my own digital and graphic design company. Here, I worked on several projects involving graphic/editorial design, advertising, branding, social media, and e-commerce.
Head Designer
- Refreshed the web design for a travel services agency, with the goal of bringing users closer to the content and present information and featured images in a more engaging way.
- Design the eCommerce website of a fashion brand with a strong focus on visual hierarchies and user experience. Also contributed to the frontend development of the site, ensuring that subscribed users can edit any section of the website according to the content preferences.
- Created engaging designs for pop-culture reports in Red Door magazine.
Incomp May 2011 - November 2015
Graphic Designer & Marketing Assistant
At Incomp, my job was to create and manage all visual assets, including both graphic and digital ones.
- Design the store pages for FullGames Store, an eCommerce site that sold activation keys for PC games. I implemented my own custom layouts and skins for special projects.
- Design an online magazine for PC games using original assets provided by the game publisher. I was able to condense key information on very few pages while offering visual treats to the user.
- Held functions of Graphic Design, Editorial & Marketing Design, Copy Editor, and Social Media Manager.
Portfolio
Thought Leadership
Employment History
FullStack Labs May 2021 - Present
Senior Product Designer
opellicano November 2015 - May 2021
I was the Head Designer at opellicano, my own digital and graphic design company. Here, I worked on several projects involving graphic/editorial design, advertising, branding, social media, and e-commerce.
Head Designer
- Refreshed the web design for a travel services agency, with the goal of bringing users closer to the content and present information and featured images in a more engaging way.
- Design the eCommerce website of a fashion brand with a strong focus on visual hierarchies and user experience. Also contributed to the frontend development of the site, ensuring that subscribed users can edit any section of the website according to the content preferences.
- Created engaging designs for pop-culture reports in Red Door magazine.
Incomp May 2011 - November 2015
Graphic Designer & Marketing Assistant
At Incomp, my job was to create and manage all visual assets, including both graphic and digital ones.
- Design the store pages for FullGames Store, an eCommerce site that sold activation keys for PC games. I implemented my own custom layouts and skins for special projects.
- Design an online magazine for PC games using original assets provided by the game publisher. I was able to condense key information on very few pages while offering visual treats to the user.
- Held functions of Graphic Design, Editorial & Marketing Design, Copy Editor, and Social Media Manager.