Designer

Juan Prado

Product Designer

  • Bogota, Colombia

  • Design Management, Fundación Universidad de Bogota
  • 8
    Years of Experience

Professional Bio

I became a Product Designer to understand how products become essential, and to make essential products. Being a product designer allows me to solve people’s needs and make their lives easier. My goal as a designer is not to make things pretty — it's to make them useful. I designed the interface for Lulo Bank, Colombia's first digital-only bank; and PagaTodo, a multichannel vendor platform that supplies to companies of all sizes. In both cases, one is faced with the daunting but rewarding challenge of replacing physical experiences with digital ones, and to do so in a way that doesn't accentuate the problems the app is trying to solve to begin with. This is why I love user testing: it's a way to see whether you've actually done what you set out to do, and whether the interface really is as intuitive as it seemed when you sketched it. In addition to design, I love studying, playing guitar, taking care of my dog, and experimenting with new foods at home and at restaurants.

Colombia
Bogota, Colombia

Technology Expertise

  • Expert
  • Intermediate
Figma
InVision
Adobe CC

Featured References

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Employment History

FullStack Labs September 2020 - Present

Product Designer

As a Product Designer at FullStack Labs, I’m responsible for designing useful, clean, and intuitive user experiences.

Banco GNB Sudameris August 2019 - August 2020

UX Lead

Banco GNB Sudameris is a Colombian bank. As UX Lead, I:

  • Oversaw the design for Lulo Bank, Colombia's first 100-percent online bank. I led a team of four UX and four UI designers to create an app that allows users to open new accounts, request loans, send and receive money, and perform all other banking activities. The app was designed with Figma, Miro, and Adobe Creative Suite.
Belatrix Software November 2017 - August 2019

UX Designer

Belatrix is a software company based in Redwood City, California. As a UX Designer, I:

  • Helped redesign the Belatrix website to improve overall performance and reflect the company's updated status. Along with a team of five, I was involved in every step of the redesign process, including conducting research, ideation, UX and visual design, user testing, collaborating with the development team, and following up for further iterations. I designed the site's UX with Adobe XD.
Datacenter Colombia SAS December 2014 - August 2017

Design Manager

Datacenter Colombia is a Bogotá, Colombia-based software consultancy. As Design Manager, I:

  • Designed an app to allow Datacenter's parent company to perform all internal transactions. My team and I built the product from scratch, crafting an intuitive design for an app that connects to the company's core business. I created the design using Adobe Photoshop and Illustrator.
  • Created the UX for PagaTodo, a service that allows purchases to buy supplies from multiple channels and vendors. The design team and I transferred the experience of a physical store into a digital one and created a seamless interface across Android, iOS, and web.
Colombia
Colombia

Portfolio

Thought Leadership

Employment History

FullStack Labs September 2020 - Present

Product Designer

As a Product Designer at FullStack Labs, I’m responsible for designing useful, clean, and intuitive user experiences.

Banco GNB Sudameris August 2019 - August 2020

UX Lead

Banco GNB Sudameris is a Colombian bank. As UX Lead, I:

  • Oversaw the design for Lulo Bank, Colombia's first 100-percent online bank. I led a team of four UX and four UI designers to create an app that allows users to open new accounts, request loans, send and receive money, and perform all other banking activities. The app was designed with Figma, Miro, and Adobe Creative Suite.
Belatrix Software November 2017 - August 2019

UX Designer

Belatrix is a software company based in Redwood City, California. As a UX Designer, I:

  • Helped redesign the Belatrix website to improve overall performance and reflect the company's updated status. Along with a team of five, I was involved in every step of the redesign process, including conducting research, ideation, UX and visual design, user testing, collaborating with the development team, and following up for further iterations. I designed the site's UX with Adobe XD.
Datacenter Colombia SAS December 2014 - August 2017

Design Manager

Datacenter Colombia is a Bogotá, Colombia-based software consultancy. As Design Manager, I:

  • Designed an app to allow Datacenter's parent company to perform all internal transactions. My team and I built the product from scratch, crafting an intuitive design for an app that connects to the company's core business. I created the design using Adobe Photoshop and Illustrator.
  • Created the UX for PagaTodo, a service that allows purchases to buy supplies from multiple channels and vendors. The design team and I transferred the experience of a physical store into a digital one and created a seamless interface across Android, iOS, and web.