Business Development

David Barrios

Digital Marketing Manager

  • Heredia, Costa Rica

  • BS, Business Administration - Marketing, Iowa Wesleyan College
  • 5
    Years of Experience

Professional Bio

Latin America
Heredia, Costa Rica

Technology Expertise

  • Expert label
    Expert
  • Intermediate label
    Intermediate
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Featured References

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Employment History

FullStack Labs September 2020 - Present

Digital Marketing Manager

At FullStack Labs, I'm responsible for developing, executing, monitoring, and optimizing all digital marketing efforts and strategies.

BairesDev September 2019 - September 2020

Digital Marketing Specialist

BairesDev is the fastest growing Nearshore Software Outsourcing company in Latin America. As a Digital Marketing Specialist, I:

  • Headed lead generation campaigns across multiple channels, including Google Ads, LinkedIn, Facebook, and others, ensuring that our ads adhered to the formats and standards of each.
  • Created and maintained a Google DataStudio dashboard used to report insights of digital marketing results and provide recommendations to management to meet our lead and client generation goals.
  • Performed constant research about potential lead generation sources such as GoodFirms and Clutch.co. I was involved in the negotiation process with potential providers and reporting of results from these initiatives, and led the company to meet its business generation goals.
  • Built, monitored, and reported A/B Tests using Google Optimize. The results optimized our landing pages for conversions.
Builder Homesite, Inc. May 2018 - December 2018

Digital Marketing Specialist

Builder Homesite was founded with the mission to bring homebuilding industry leaders together to develop world class technology solutions. As a Digital Market Specialist, I:

  • Reported on performance for 1,200 campaigns (remarketing, native, premium, among others) and consistently achieved a conversion rate of 0.5%.
  • Paced and optimized all Facebook remarketing campaigns. In the course of a year, the number of campaigns grew 300% due to excellent performance. I raised CTR from 0.80% to above 2.00% overall. I managed a monthly spent of around $25,000.
  • Held training on different advertising products to new and experienced marketers, as well as training on Google Analytics and Google DataStudio to different Executives.
Intertec International May 2018 - December 2018

Digital Marketing Specialist

Intertec International is an IT & Technical Services company. As a Digital Marketing Specialist, I:

  • Created, implementated, and monitored digital marketing strategies to increase website traffic. Our campaigns increased traffic by more than 300% over eight months.

  • Oversaw analytics and reporting to stakeholders for better decision making.
Latin America
Latin America

Portfolio

Thought Leadership

Employment History

FullStack Labs September 2020 - Present

Digital Marketing Manager

At FullStack Labs, I'm responsible for developing, executing, monitoring, and optimizing all digital marketing efforts and strategies.

BairesDev September 2019 - September 2020

Digital Marketing Specialist

BairesDev is the fastest growing Nearshore Software Outsourcing company in Latin America. As a Digital Marketing Specialist, I:

  • Headed lead generation campaigns across multiple channels, including Google Ads, LinkedIn, Facebook, and others, ensuring that our ads adhered to the formats and standards of each.
  • Created and maintained a Google DataStudio dashboard used to report insights of digital marketing results and provide recommendations to management to meet our lead and client generation goals.
  • Performed constant research about potential lead generation sources such as GoodFirms and Clutch.co. I was involved in the negotiation process with potential providers and reporting of results from these initiatives, and led the company to meet its business generation goals.
  • Built, monitored, and reported A/B Tests using Google Optimize. The results optimized our landing pages for conversions.
Builder Homesite, Inc. May 2018 - December 2018

Digital Marketing Specialist

Builder Homesite was founded with the mission to bring homebuilding industry leaders together to develop world class technology solutions. As a Digital Market Specialist, I:

  • Reported on performance for 1,200 campaigns (remarketing, native, premium, among others) and consistently achieved a conversion rate of 0.5%.
  • Paced and optimized all Facebook remarketing campaigns. In the course of a year, the number of campaigns grew 300% due to excellent performance. I raised CTR from 0.80% to above 2.00% overall. I managed a monthly spent of around $25,000.
  • Held training on different advertising products to new and experienced marketers, as well as training on Google Analytics and Google DataStudio to different Executives.
Intertec International May 2018 - December 2018

Digital Marketing Specialist

Intertec International is an IT & Technical Services company. As a Digital Marketing Specialist, I:

  • Created, implementated, and monitored digital marketing strategies to increase website traffic. Our campaigns increased traffic by more than 300% over eight months.

  • Oversaw analytics and reporting to stakeholders for better decision making.