David Barrios
Digital Marketing Manager
- Heredia, Costa Rica
- BS, Business Administration - Marketing, Iowa Wesleyan College
- 6Years of Experience
Professional Bio
I am a Digital Marketing enthusiast. I am aware of the unlimited benefits that good, valuable content have. Especially when we pursuit well-defined goals. Without goals I am certain that we cannot measure the real result of anything we do in life, including marketing campaigns.
Technology Expertise
Advanced
Intermediate
Featured References
Employment History
FullStack Labs September 2020 - Present
Digital Marketing Manager
At FullStack Labs, I'm responsible for developing, executing, monitoring, and optimizing all digital marketing efforts and strategies.
BairesDev September 2019 - September 2020
Digital Marketing Specialist
BairesDev is the fastest growing Nearshore Software Outsourcing company in Latin America. As a Digital Marketing Specialist, I:
- Headed lead generation campaigns across multiple channels, including Google Ads, LinkedIn, Facebook, and others, ensuring that our ads adhered to the formats and standards of each.
- Created and maintained a Google DataStudio dashboard used to report insights of digital marketing results and provide recommendations to management to meet our lead and client generation goals.
- Performed constant research about potential lead generation sources such as GoodFirms and Clutch.co. I was involved in the negotiation process with potential providers and reporting of results from these initiatives, and led the company to meet its business generation goals.
- Built, monitored, and reported A/B Tests using Google Optimize. The results optimized our landing pages for conversions.
Builder Homesite, Inc. May 2018 - December 2018
Digital Marketing Specialist
Builder Homesite was founded with the mission to bring homebuilding industry leaders together to develop world class technology solutions. As a Digital Market Specialist, I:
- Reported on performance for 1,200 campaigns (remarketing, native, premium, among others) and consistently achieved a conversion rate of 0.5%.
- Paced and optimized all Facebook remarketing campaigns. In the course of a year, the number of campaigns grew 300% due to excellent performance. I raised CTR from 0.80% to above 2.00% overall. I managed a monthly spent of around $25,000.
- Held training on different advertising products to new and experienced marketers, as well as training on Google Analytics and Google DataStudio to different Executives.
Intertec International May 2018 - December 2018
Digital Marketing Specialist
Intertec International is an IT & Technical Services company. As a Digital Marketing Specialist, I:
- Created, implementated, and monitored digital marketing strategies to increase website traffic. Our campaigns increased traffic by more than 300% over eight months.
Oversaw analytics and reporting to stakeholders for better decision making.
Portfolio
Thought Leadership
Employment History
FullStack Labs September 2020 - Present
Digital Marketing Manager
At FullStack Labs, I'm responsible for developing, executing, monitoring, and optimizing all digital marketing efforts and strategies.
BairesDev September 2019 - September 2020
Digital Marketing Specialist
BairesDev is the fastest growing Nearshore Software Outsourcing company in Latin America. As a Digital Marketing Specialist, I:
- Headed lead generation campaigns across multiple channels, including Google Ads, LinkedIn, Facebook, and others, ensuring that our ads adhered to the formats and standards of each.
- Created and maintained a Google DataStudio dashboard used to report insights of digital marketing results and provide recommendations to management to meet our lead and client generation goals.
- Performed constant research about potential lead generation sources such as GoodFirms and Clutch.co. I was involved in the negotiation process with potential providers and reporting of results from these initiatives, and led the company to meet its business generation goals.
- Built, monitored, and reported A/B Tests using Google Optimize. The results optimized our landing pages for conversions.
Builder Homesite, Inc. May 2018 - December 2018
Digital Marketing Specialist
Builder Homesite was founded with the mission to bring homebuilding industry leaders together to develop world class technology solutions. As a Digital Market Specialist, I:
- Reported on performance for 1,200 campaigns (remarketing, native, premium, among others) and consistently achieved a conversion rate of 0.5%.
- Paced and optimized all Facebook remarketing campaigns. In the course of a year, the number of campaigns grew 300% due to excellent performance. I raised CTR from 0.80% to above 2.00% overall. I managed a monthly spent of around $25,000.
- Held training on different advertising products to new and experienced marketers, as well as training on Google Analytics and Google DataStudio to different Executives.
Intertec International May 2018 - December 2018
Digital Marketing Specialist
Intertec International is an IT & Technical Services company. As a Digital Marketing Specialist, I:
- Created, implementated, and monitored digital marketing strategies to increase website traffic. Our campaigns increased traffic by more than 300% over eight months.
Oversaw analytics and reporting to stakeholders for better decision making.
