FullStack Labs

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The Review


Introduce your business and what you do there.

LiquidGoldConcept is a maternal and child's health technology company. Our goal is to improve the health of mothers and newborns by training health providers in breastfeeding management and empowering parents with a mobile health application called MomKit. I am the CEO and cofounder.


What challenge were you trying to address with FullStack Labs?

We have a UX [user experience] designer on the team, but we needed FullStack Labs to come in and help us with the design and development of our prototype. We worked with them for a week with our UX designer to work collaboratively with them on the first pass on our mobile health application. Then, we continued to work during the next month to make modifications. They would put together mockups of our application to show to potential investors. Our UX designer had done wireframing, and she had planned out much of the look and feel of the application. We brought her here so she could learn from FullStack Labs and collaborate with them to make sure the prototype that's developed meets our expectations, but it's also done swiftly and efficiently with FullStack Labs.


What was the scope of their involvement?

Up until this point [as of August 2016], we’ve worked with two members of Fullstack Labs – David [Jackson], the CEO, and Brian, who is a designer. We met in person a couple of times with them. We did a brainstorming session where they learned a lot about our company and our mission. Then, we planned out the main views of the prototype. The first week, we did a lot of back and forth where Brian would create the mockups, and we would give feedback on it. David facilitated these conversations and helped us understand the big picture of what is modern and what people are looking for. Brian did the design. We provided input on that. We did much of the user testing during that time period to implement changes.

How did you come to work with FullStack Labs?

They were recommended to us by another company that worked with them. We were talking with a couple other firms that were out of our price range. Fullstack Labs had a unique approach and was local, which we liked.

Could you provide a sense of the size of this initiative in financial terms?

Around 100 hours.

What is the status of this engagement?

It's ongoing. We signed a letter of intent with them.


Could you share any statistics or metrics from this engagement?

We have many potential clients in three states. The goal was that instead of me describing what it would look like we can send people links to show what it looks like. That's been incredibly helpful.

How did FullStack Labs perform from a project management standpoint?

This is our first time working with another business, so we don‘t have anything to compare it to. We were very happy with the way the whole process was facilitated. We started talking to them three months before we signed any contract with them. We met with them in person several times. We wanted to find out what their philosophy is. Both Brian and David are fathers with young children, so they understand the importance of the work we are doing. That shows through in their work. It was obvious they cared deeply. David even put in $25 into our crowdfunding campaign. It‘s a business relationship, but he cares about our success, which is rare. It‘s not just about the product, but the bigger mission, too.

What distinguishes FullStack Labs from other providers?

We liked that they're local. They understand the ecosystem in Sacramento and the need for the involvement of a robust entrepreneurship and innovation ecosystem in the Sacramento region. They understand the struggles that startup companies are going through because they went through the same thing. They understand all the players in the field. It's a well-managed company. They got everything done in a timely manner. They worked diligently to make sure we were in constant communication.

Is there anything FullStack Labs could have improved or done differently?

It would have been nice to have done a little more brainstorming in the beginning. We provided them with wireframes and I think I would have liked them to say let's just do everything from scratch. At the same time, we have limited funding, so the fact that we were able to save time and money by coming up with our own ideas – that's fine. We had a year's worth of work in it. I don't know what their process is with other people.

FullStack Labs is collaborating with an in-house UX designer on the development of an app. They completed the prototype, conducted user testing, and built mockups to show potential investors.

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Project Category

UI / UX Design

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Project Duration

2016 - Ongoing

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Project Size

Around 100 Hours

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The Reviewer
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Anna Sadovnikova, CEO
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Sacramento, California
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