Good UX/UI is the happy harmony of user and business goals. Start by putting yourself in the user’s shoes, trying to understand their needs and wants. Then, think about how your product/design can help them.
Build User Personas: Like a character profile in a novel, describe your target audience. Age range, pain points, expectations, and current toolset are some of the important details to fill in.
Create User Flows: Start thinking about the steps they must take to perform an action and start building out the most effective path. I like to start by writing it on Post-it Notes.
Define the Golden Path: This is what we would consider the optimal way to successfully engage your audience. For example, iTunes’s Golden Path would be: Sign up -> Setup Payment Account -> Create List -> Buy new albums. This helps everyone see the big picture.
Sketch and Iterate: In a sense, a good UX/UI design is like a work of art. That’s why I always think it’s a great idea to have a pencil handy and actually sketch what the interface will look like.
The 3 pillars are Navigation, Content, Metadata.
Use Concise Language: “Home”, “My Team”, “My Profile” are good examples for basic navigation terms.
When in design mode, ask yourself the following:
Of course, looks play an important factor in the success of your app. My personal motto/ideal is: keep it simple. Guiding users through simple and intuitive visual elements increases usability and overall satisfaction.
This usually means
Your interface needs to be a welcoming place for the first-time user. Amazing features can fall flat if there’s too steep a learning curve. Try:
Iconography: UI designers often like to create custom visual elements and icons. But including standard icons will help users more quickly understand features common with other applications.
Accessibility: Information can be presented in a lot of ways to accommodate a diverse range of users. Consider audio helpers for visually impaired users, language options, and color blind settings.
Security: Adding features such as 2-step verification can be important when working with user data. These are things you need to talk about with the developer.
These are a few of my core tenets of designing new user interfaces. What key concepts are included in your UX/UI design process? Let me know in the comments below.
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